Performance Marketing Manager
$110,000–$125,000 year
RemoteSan Diego, California, United States
Job Summary
Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels. Monitor campaign performance daily to improve lead volume, quality, conversion rates, and cost efficiency while developing testing roadmaps for audiences, creative, offers, and bidding strategies. Manage day-to-day execution of campaigns across all channels, partnering with internal stakeholders and external vendors to launch, optimize, and scale direct mail and television programs. Build performance reporting tracking CPL, CAC, and ROI, and collaborate with sales, revenue operations, and creative teams to ensure measurable business impact. Work independently in a lean environment to drive scalable growth systems.
Required Qualifications
- 5+ years of direct, hands on experience owning paid acquisition performance across both digital and traditional channels
- Personally managed budgets and been held accountable for results
- This is not a coordination or support role
- You have run direct mail programs from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement
- You understand how a mail program works mechanically, not just conceptually
- Fluency in Google Ads and paid social (Meta)
- Can manage campaigns directly, read platform data critically, and evaluate agency performance without relying on the agency to tell you what is working
- TV and/or connected TV (CTV) experience
- You have planned, launched, or managed television or CTV campaigns, whether executed directly or through a media agency relationship you owned
- Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously
- Track performance at the market level and can make budget allocation decisions based on geographic data
- Fluency in lead-generation economics: CPL, CAC, conversion rates, payback periods, and attribution limitations
- Think in business outcomes and connect marketing spend to revenue, not platform metrics
- Comfortable working from CRM and funnel data, not just platform dashboards
- Salesforce experience
- Proficiency with performance reporting platforms including Google Analytics, Looker Studio, or equivalent tools
- Able to operate independently in a lean environment
- Do not need a large team, defined processes, or significant internal infrastructure to be effective
- Strong communication skills with the ability to work across marketing, sales, operations, vendors, and leadership without creating friction or confusion
- Experience in real estate, home services, financial services, mortgage, or direct response lead generation
Desired Qualifications
- TV and/or connected TV (CTV) experience is preferred
- You have planned, launched, or managed television or CTV campaigns, whether executed directly or through a media agency relationship you owned
- Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus
- Pure digital performance marketers, brand marketers, social and content marketers, and agency account managers without direct budget ownership will not be competitive for this role
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