Performance Marketing Manager
$110,000–$125,000 year
HybridBoston, Massachusetts, United States
Job Summary
Plan and manage paid media across Google, Meta, geofencing, and programmatic platforms to drive leasing velocity and occupancy. Lead SEO strategy to improve organic visibility while evaluating and implementing AI-driven martech tools for targeting and automation. Own the full leasing funnel from click to signed lease, building dashboards that track CPL, cost per tour, and channel attribution to inform clear decisions. Manage agency relationships and digital marketing budgets to ensure spend maximizes measurable ROI. This hybrid role requires 3–4 days on-site in Fenway, Boston, with a base salary of $110,000–$125,000 and performance-based bonus eligibility. Candidates need 3–5 years in performance marketing with experience in real estate or hospitality.
Required Qualifications
- 3-5 years of experience in growth, digital, or performance marketing
- Strong understanding of digital acquisition: paid search, paid social, and programmatic advertising
- Proven success managing SEO/SEM strategies and external marketing vendors
- A strong analytical mindset -experience with dashboards, attribution models, and performance data
- Experience with marketing technology platforms, CRM systems, and analytics tools
- The ability to manage competing priorities across a dynamic, fast-paced environment
- 3-4 days on-site in Fenway
Desired Qualifications
- Experience in real estate, residential property management, hospitality, or a related field preferred
- Genuine curiosity about AI-driven marketing tools and a desire to lead adoption, not follow it
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