Performance Marketing Manager
On-siteAtlanta, Georgia, United States
Job Summary
Own day-to-day media buying and optimization across Google, Meta, Bing, Apple Search Ads, and mobile app acquisition campaigns, managing budgets, bids, audiences, and pacing to grow top-of-funnel acquisition while hitting cost per conversion and ROAS targets. Build a high-velocity creative testing engine by partnering with Creative to launch new concepts weekly and iterate on winners. Own paid media measurement and attribution, configuring pixels, server-side tracking, and CAPI events to ensure accurate reporting against internal data. Design and evaluate experiments across creative, landing pages, and onboarding strategy with clear hypotheses, then reconcile platform reporting to turn insights into actionable recommendations. Use AI tools to accelerate analysis, creative ideation, and account QA workflows while partnering with Engineering on event instrumentation and Lifecycle on retention.
Required Qualifications
- 5+ years of hands-on performance marketing experience, including meaningful experience directly managing paid media budgets in-platform
- Strong command of Google Ads and Meta Ads
- Experience with Bing/Microsoft Ads
- Experience with mobile app user acquisition
- Proven experience acquiring users for a consumer mobile app, including app install and post-install optimization
- Deep understanding of conversion tracking, attribution models and windows, pixels, server-side tracking, and mobile measurement platforms such as AppsFlyer, Adjust, or Branch
- Highly analytical and comfortable working in Excel/Google Sheets, BI tools, and large performance datasets
- Comfortable partnering with engineers on event instrumentation, implementation QA, and troubleshooting measurement discrepancies
- Strong understanding of experimentation and incrementality, including when and how to use holdouts and platform lift tools
- Strong creative instincts and experience partnering with designers, editors, and creators to develop performance-driven advertising
- Fluency using AI tools to improve the speed and quality of analysis, media buying, and creative workflows
- Exceptional attention to detail and a strong sense of ownership
- Manage campaigns across Google, Meta, Bing, and mobile app acquisition channels
- Build a high-velocity creative testing engine
- Make sure our measurement and attribution are set up to optimize toward the outcomes that actually matter
- Own day-to-day media buying and optimization across Google, Meta, Bing, Apple Search Ads, and other mobile app acquisition campaigns, including budgets, bids, audiences, structure, and pacing
- Grow top-of-funnel acquisition while managing cost per conversion, ROAS, and other key efficiency targets
- Partner with Creative to build a consistent testing pipeline, launching new concepts weekly and turning winning ideas into iterations
- Own paid media measurement, including conversion actions, attribution settings, bidding signals, pixels, and server-side tracking
- Partner with Engineering to instrument and QA events across platforms, including CAPI, Enhanced Conversions, app SDK events, SKAdNetwork/AEM, and offline/server-side conversions
- Design and evaluate experiments across creative, landing pages, onboarding, and acquisition strategy with clear hypotheses and reliable measurement
- Reconcile platform reporting against internal data and turn performance insights into clear recommendations
- Use AI tools to accelerate analysis, creative ideation, account QA, reporting, and other performance marketing workflows
- Partner across Lifecycle, Product, and Brand to ensure paid traffic converts and retains beyond the initial acquisition
Desired Qualifications
- Experience in fintech, investing, real estate, or another regulated consumer category
- Experience scaling a consumer mobile app from early traction to meaningful volume
- Experience with TikTok, Reddit, YouTube, connected TV, podcasts, influencer-driven paid media, or other emerging channels
- Experience using scripts, APIs, Python, or other automation tools to reduce manual account work
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