Performance Marketing Manager
$117,000–$143,000 year
RemoteCanada
Job Summary
Own optimization and testing across paid search, YouTube, connected TV, and direct mail, continually reallocating a $2-3M monthly budget based on LTV:CAC signals rather than channel-level ROAS. Manage the publisher channel by scaling media partners and build out the paid social program with an independent point of view on scaling opportunities. Partner with the Brand team to translate down-funnel performance data into clear creative direction and manage relationships with advertising vendors. Use SQL and Metabase daily to pull numbers and work with data scientists on marketing mix models to sanity-check attribution. Flex spend allocation across self-serve and sales-assisted acquisition motions while bringing an independent point of view on channel best practices and attribution reads.
Required Qualifications
- You've personally run more than one paid channel at meaningful spend (not just Google, not just Meta)
- You've been responsible for a large ad budget (at least $500k monthly)
- You're SQL-fluent
- You treat attribution models (MTA, MMM, last-click) as inputs to question, not answers to accept at face value
- You have a track record of noticing an opportunity — a new channel, a new segment, a platform change — and going after it without being told, rather than waiting for direction
- You push relentlessly for reinvention
- You crave autonomy
- You own your work
- You build with AI, not just use it
- You care about impact, not noise
- You're energized by complexity and ambiguity
- You seek out feedback
- Small businesses are why we're here
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.