Performance Marketing Manager, Paid Social
$136,000–$204,000 year
Remote · United States or San Francisco, California, United States
Job Summary
Senior-level Performance Marketing Manager focused on paid social across LinkedIn, Meta, and YouTube to drive pipeline and revenue in enterprise B2B SaaS. Own end-to-end strategy, campaign execution, and optimization with a full-funnel program, leveraging first-party data, account-based targeting, lookalike modeling, and platform-native capabilities. Lead experiments across creative, messaging, audiences, and landing pages; continuously evaluate emerging channels and testing frameworks to improve efficiency. Collaborate with lifecycle marketing, content, and brand teams to integrate paid social into holistic customer journeys; work with design, marketing operations, and analytics to ensure accurate attribution, measurement, and reporting. Strong analytical, strategic and tactical execution skills, plus excellent cross-functional collaboration. Compensation: $136,000 - $204,000 USD.
Required Qualifications
- 5–7+ years of experience managing paid social programs in B2B SaaS
- Deep expertise across LinkedIn, Meta, and YouTube advertising platforms
- Proven success scaling paid social programs while improving efficiency and business outcomes
- Strong analytical capabilities with experience using performance data to drive strategic decisions
- Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles
- Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks
- Ability to operate both strategically and tactically—you can define the roadmap and execute the details
- Excellent communication skills and experience collaborating across marketing, operations, and sales teams
- Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies
- Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels
- Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles
Desired Qualifications
- 5–7+ years of experience managing paid social programs in B2B SaaS
- Deep expertise across LinkedIn, Meta, and YouTube advertising platforms
- Proven success scaling paid social programs while improving efficiency and business outcomes
- Strong analytical capabilities with experience using performance data to drive strategic decisions
- Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles
- Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks
- Ability to operate both strategically and tactically—you can define the roadmap and execute the details
- Excellent communication skills and experience collaborating across marketing, operations, and sales teams
- Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies
- Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels
- Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles
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