Performance Marketing Manager (m/w/d) - Teilzeit
Remote · Munich, Bavaria, Germany or Germany
Munich, Bavaria, Germany or GermanyRemotePart TimeMid LevelNot Specified
Type
Part Time
Level
Mid Level
Education
Not Specified
Job Summary
Plan, execute, and optimize performance marketing campaigns on Meta Ads with a focus on ROAS and CPA; build and iterate Web2App funnels to drive mobile app installs; develop and test new acquisition funnels; analyze campaign data and translate insights into actionable optimizations; create and test ad creatives, copy, and landing pages in collaboration with product team; monitor KPIs (installs, retention, ROAS, CAC); stay up to date on platform changes and new paid channels.
Required Qualifications
- 1-3 years of hands-on experience in performance marketing, ideally in a mobile app or D2C environment
- Strong experience running and optimizing Meta Ads campaigns (Facebook Ads Manager)
- Familiarity with Web2App funnels, deep linking, and mobile attribution tools (e.g. Adjust, AppsFlyer, or similar)
- Analytical mindset with the ability to interpret data and make decisions based on KPIs
- Experience with A/B testing of creatives, audiences, and landing pages
- Self-starter who thrives in a fast-paced, lean startup environment
- Fluent in English; German is a plus
- Based in or near Munich, or willing to work in a hybrid setup
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