Performance Marketing Manager
$131,000–$155,000 year
On-siteNew York City, New York, United States
Job Summary
Build and manage targeted digital campaigns to land new prospects, leveraging AI tools for creative variants, ad copy, and audience research. Launch cross-channel initiatives across LinkedIn, Meta, Google, podcast sponsorships, and legal newsletters with a strong focus on Account-Based Marketing. Develop ABM strategies aligned with sales priorities, create tailored messaging with content and design teams, and run A/B tests on creative and channel mix. Monitor funnel performance to track CAC, ROAS, and pipeline contribution, while owning budget planning and spend pacing to ensure measurable outcomes. Report on results to optimize based on channel attribution and account engagement.
Required Qualifications
- 5+ years of digital performance marketing experience
- strong track record in B2B and ABM
- Deep experience running multi-channel campaigns across LinkedIn, Google, Meta and emerging media
- Hands-on ownership of paid campaign management and performance tracking tools
- Experience collaborating with sales and BDR teams to align marketing with ABM programs
- Familiarity with tools like Hubspot, Dreamdata & LinkedIn Campaign Manager
- Analytical, curious, and eager to experiment with messaging and targeting strategies
- Strong communicator with a bias for execution and a proactive, problem-solving mindset
- AI-forward: comfortable using AI tools (e.g., ChatGPT, Clay, AI-powered ad and creative platforms) to move faster on targeting, creative testing, and reporting, not just running channels manually
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