Performance Marketing Manager
$120,000–$130,000 year
On-siteSan Francisco, California, United States or Ingenio, Canary Islands, Spain
Job Summary
Manage day-to-day setup, monitoring, and optimization of Paid Social and Search campaigns across Meta, TikTok, Google Search, and Apple Search Ads. Own the performance creative pipeline by developing data-driven briefs, ideating hooks, and partnering with designers to build high-converting landing pages. Ensure technical hygiene of accounts through pixel implementations, custom conversion setups, and data feed management. Collaborate with data engineering teams to build robust feeds, refine attribution modeling, and translate raw data into actionable insights. Execute continuous A/B tests across creative assets, ad copy, and audience segmentation to improve CAC and conversion rates. Build and maintain performance dashboards analyzing daily creative performance, landing page conversion rates, and overall channel health. Requires 3-5 years of performance marketing experience with MarTech savvy and an AI-forward mindset. SF office attendance of 3 days per week (Tuesday-Thursday).
Required Qualifications
- 3-5 years of hands-on experience in performance marketing, specifically managing Paid Social (Meta/TikTok) for a high-volume B2C marketplace, mobile app, or e-commerce environment
- A proven track record of designing, briefing, and analyzing performance creative
- Understanding of what makes a video or static ad convert and how to iterate on winning concepts based on data
- Strong technical comfort with marketing infrastructure—including web pixels, Google Tag Manager, Conversion APIs (CAPI), and Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust
- Highly comfortable manipulating metrics in Excel or Google Sheets to find performance trends and creative optimization opportunities
- Actively utilize AI tools to streamline campaign workflows, brainstorm ad hooks, generate asset variations, or speed up performance data analysis
- Valid work authorization
- Must be in our SF office at least 3 days per week (Tuesday-Thursday)
Desired Qualifications
- Experience managing Paid Social (Meta/TikTok) for a high-volume B2C marketplace, mobile app, or e-commerce environment
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