Performance Marketing Manager
HybridDublin, Leinster, Ireland
Job Summary
Plan and activate paid media strategies across LinkedIn, YouTube, StackAdapt, Demandbase, and Meta Ads to drive pipeline and revenue growth in EMEA markets. Optimize campaign budgets, bids, and creatives while partnering with regional teams to localize messaging and landing pages. Leverage AI agents and automation tools to streamline routine tasks like reporting, trafficking, and QA checks, freeing capacity for creative testing and strategic analysis. Track regional campaign pacing and pull data from multiple sources to identify trends and recommend optimizations. Build documentation, playbooks, and checklists to scale best practices across teams and markets.
Required Qualifications
- Bachelor's degree or equivalent experience
- 5+ years of experience in digital advertising, either in an agency setting or as part of an in-house paid media team
- 3+ years' hands-on experience running digital media campaigns across multiple channels, including paid social, display (DSPs or programmatic), video and native
- Fluency in English
- Experience working with EMEA markets (for example, UKI, DACH, France, Benelux, Nordics or Southern Europe), with an understanding of regional channel nuances and privacy expectations
- Clear communicator who is able to translate strategy into action and explain complex performance topics to non-technical stakeholders
- Excellent analytical, critical-thinking and problem-solving skills, with demonstrable experience driving growth through experimentation and analysis
- Highly organised and able to juggle multiple projects, markets and stakeholders in a dynamic setting
- Fluent in Excel/Google Sheets to run campaign analysis and build performance reporting views; comfortable working with large datasets and multiple platforms
- Experience with enterprise-level marketing analytics and BI tools such as Google Data Studio, Tableau or Hex
- Experience marketing B2B and/or SaaS products in a performance marketing context
- Experience using AI or automation tools to simplify marketing workflows (for example, QA checks, trafficking prep, or initial performance diagnostics)
- Experience building autonomous systems in Claude Code, ChatGPT, Glean or similar tools (for example, QA checks, trafficking prep, or initial performance diagnostics) to simplify marketing workflows
- Access to an office location is required
Desired Qualifications
- Fluency in additional major EMEA language(s) is a plus
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