Performance Marketing Manager, Iittala, Moomin & Nordic Brands
On-siteEspoo, Uusimaa, Finland
Job Summary
Own the global mid- and lower-funnel traffic strategy for Iittala, Moomin Arabia, and Nordic Brands, acting as the strategic lead and commercial counterpart to the external media agency. Safeguard premium brand positioning while driving performance, budget control, and cross-market consistency across paid search, social, display, and feed-based channels. Translate commercial targets into structured media briefs, validate agency forecasts, and lead test-and-learn initiatives to optimize conversion efficiency and customer acquisition. Establish clear governance with KPIs and reporting standards to ensure transparent attribution and actionable insights for revenue growth. This 12-month maternity cover role begins October 1, 2026, within BA Vita's direct-to-consumer division, supporting the group's €605 million net sales from luxury tableware and interior categories.
Required Qualifications
- A Bachelor's or Master's degree in Marketing, Business, Communication, or a related field
- 5+ years of experience in performance marketing, digital marketing, digital media planning, or traffic management
- Proven experience driving paid media performance directly linked to eCommerce growth
- Strong experience managing external media or digital marketing agencies within a global scope
- Deep understanding of digital KPIs and their commercial implications (ROAS, CAC, CVR, LTV, etc.)
- Experience managing multi-market media strategies and budgets
- Strong project management skills across multiple stakeholders, priorities, and budgets
- Strong analytical capability and ability to convert data into strategic direction
- Experience within premium, luxury, or design-led brands
- Fluent in verbal and written English and Finnish
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