Performance Marketing Manager Global Gateway APAC & NA
$35,537–$59,228 year
On-sitePuddle Dock, England, United Kingdom of Great Britain and Northern Ireland
Job Summary
Plan, execute, and optimise multi-channel paid media campaigns across Google Ads, Meta, Display, and Programmatic platforms to drive traffic, engagement, and revenue for Merlin Entertainments' attractions in North America and APAC. Manage budgets and bids while collaborating with internal marketing, SEO, social, and content teams, as well as external agency partners, to maximise campaign performance and return on investment. Report on campaign metrics and utilise data-driven insights to influence business growth across international markets. This permanent role requires 37.5 hours per week and reports to the GTM Director Gateway NA & APAC.
Required Qualifications
- 3-4 years' experience managing paid media campaigns, with a strong focus on performance, optimisation and ROI
- Hands-on experience with Google Ads and/or Meta advertising platforms, including budget and bid management
- Strong analytical skills with the ability to interpret data, identify trends and make actionable recommendations
- Experience conducting A/B testing and using performance insights to improve campaign effectiveness
- Excellent communication and stakeholder management skills, with the ability to collaborate across teams and influence decision-making
- Highly organised with strong attention to detail and the ability to manage multiple priorities
Desired Qualifications
- Experience within the travel, leisure, entertainment or attractions sector
- Experience managing campaigns across multiple regions or international markets
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.