Performance Marketing Manager | Cape Town
On-siteCape Town, Western Cape, South Africa
Job Summary
Plan campaign architecture across Google Ads, LinkedIn, Meta, Reddit, and TikTok with clear funnel intent for awareness, consideration, and decision stages. Get creative about lead acquisition by testing new platforms, formats, and audiences to grow both quantity and quality of leads. Design retargeting and lifecycle audiences that integrate with email nurture and sales outreach. Partner with the marketing team on lead qualification criteria and contribute creative direction to ad concepts and copy. Build and launch campaigns, manage audience targeting including lookalikes and account-based lists, and own bid strategy selection and budget pacing. Set up conversion tracking with pixels and server-side data to ensure GA4 accuracy. Run structured A/B tests on copy, creative, and bidding while pulling data to build reports on performance. Continuously optimize campaigns by moving budget toward high performers and shutting off underperforming assets. This individual contributor role sits at the intersection of technical execution, funnel strategy, and creative problem-solving for a team focused on moving real people through the sales journey.
Required Qualifications
- 5+ years of hands-on paid media experience across multiple platforms
- Advanced expertise in Google Ads
- Advanced expertise in LinkedIn Campaign Manager
- Advanced expertise in Meta Ads Manager
- Working experience with at least two of: Reddit Ads, TikTok Ads Manager, ChatGPT Ads, YouTube, Microsoft Ads, programmatic, or other emerging platforms
- Strong understanding of the marketing funnel and how paid media integrates with nurture, content, and sales to move leads through it
- Real creative instinct: you have opinions about ad copy, hooks, and concepts, and can point to work you've influenced or written that performed
- Creative problem-solving around lead acquisition: a track record of finding new ways to reach audiences and grow both the quantity and quality of leads in the funnel
- Strong grip on conversion tracking (pixels, server-side, offline conversions, GA4)
- Experience building custom audiences, lookalikes, and account-based targeting
- Structured A/B testing experience and a track record of using test results to actually improve performance
- Comfortable in dashboards and pulling your own data
- Bachelor's degree
Desired Qualifications
- Nice to have: experience with paid campaigns in multilingual markets
- Nice to have: Localization, SaaS, professional services, or complex B2B global marketing experience
- Nice to have: Hands-on with AI tools in performance workflows (creative variation, audience research, copy testing, predictive bidding, personalization)
- Nice to have: Familiarity with attribution modeling beyond last-click
- Nice to have: Working knowledge of SEO, CRO, or organic social
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