Performance Marketing Manager
Hybrid · Peterborough, England, United Kingdom
Job Summary
Lead in-house paid media across Meta, TikTok, YouTube and programmatic display to drive profitable D2C growth; own paid social strategy, campaign execution, funnel optimisation, CRO/testing, measurement stack, and cross-functional collaboration with the Head of Marketing and agency partners. You’ll manage end-to-end paid media execution, design and optimise funnels for first-purchase profitability, run structured testing across creative and landing pages, and use data to inform spend, channel mix, and outcomes for a brand with viral organic content.
Required Qualifications
- 4-5+ years' hands-on paid media experience, with significant time spent managing paid social at meaningful scale (£500k+ annual spend)
- Passion for golf, sport, or competition-based products
- Proven track record of driving profitable acquisition where first-purchase profitability matters, ideally for low-AOV D2C or consumer products
- Deep working expertise across Meta Ads, TikTok Ads, YouTube Ads, and programmatic display — campaign structure, audience building, creative testing, Advantage+ vs. manual, iOS signal loss, and attribution modelling
- Strong working knowledge of the modern measurement stack: GTM, server-side tracking, Meta CAPI, GA4, and consent frameworks
- Comfortable owning conversion rate optimisation — hypothesis-led on-site testing across landing pages and key funnel points
- Confident with forecasting, CAC/LTV modelling, and building the unit economics case for spend decisions
- Experience working effectively alongside external agencies — or strong agency-side experience yourself
- A relentless optimisation mindset with high standards for execution quality: you check accounts daily, you spot trends before they become problems, and tagging, tracking, naming and hygiene all matter to you
- Strong analytical skills: comfortable in spreadsheets, GA4 and platform reporting; you find insight in data, not just numbers
- A genuine test-and-learn approach, with the rigour to design clean tests and the speed to ship them
- Confident proposing bold ideas and owning execution end-to-end
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