Performance Marketing Manager (B2C) (m/w/d)
RemoteGermany
EXPIREDGermanyRemoteFull Time
Full Time
Job Summary
Develop and manage paid campaigns across Google Ads, Meta, and YouTube to generate leads and fill conversion funnels for qualified patients. Conceptualize and test creatives, advertisements, and landing pages while optimizing conversions through A/B testing and UTM tracking. Analyze KPIs including CPL, ROAS, and funnel drop-offs to drive data-backed decisions and collaborate with CRM, product, and design teams for seamless patient journeys. Work remotely with direct responsibility for growth and therapy access access, leveraging modern tools in a culture that prioritizes rapid testing and scaling.
Required Qualifications
- Mehrjährige Erfahrung im digitalen B2C-Marketing (z. B. E-Health, D2C, E-Commerce)
- Fundierte Kenntnisse in Google Ads
- Fundierte Kenntnisse in Meta Business Manager
- Kenntnisse in Webanalyse
- Know-how in Conversion-Optimierung
- Know-how in performanceorientierter Skalierung
- KPI-Fokus und strukturierte, datengetriebene Arbeitsweise
- Eigenverantwortung
- Umsetzungskraft
- strategisches Denken
- Sehr gutes Deutsch
- gutes Englisch
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