Performance Marketing Manager
$80,000–$100,000 year
RemoteUnited States
United StatesRemoteFull Time$80,000–$100,000 yearSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Lead paid media strategy and agency oversight for Alonso & Alonso Attorneys at Law, managing internal and external vendors across Google, Meta, TikTok, and YouTube. Direct budget allocation, scale campaigns, and optimize ROI while partnering with the Marketing Technologist to implement HubSpot and Salesforce integrations. Establish cross-departmental KPIs, deliver daily performance reports, and present executive forecasts to senior leadership. Ensure data integrity, audit attribution gaps, and drive lead-to-case conversion within a remote, fast-paced legal services environment.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field, or an equivalent combination of relevant education and professional experience
- At least five years of progressive experience in performance marketing, paid media, digital acquisition, or growth marketing
- At least two years of experience leading employees, agencies, strategic initiatives, or cross-functional marketing programs
- Demonstrated experience managing and optimizing multi-channel paid media budgets across platforms such as Google Ads, Meta, Instagram, TikTok, YouTube, or comparable acquisition channels
- Proven experience improving measurable marketing outcomes, including CPL, CPA, ROAS, lead quality, conversion rates, or marketing-generated revenue
- At least two years of hands-on experience administering, optimizing, or implementing HubSpot, including marketing automation, lead workflows, campaign tracking, segmentation, reporting, or CRM integrations
- Experience managing or auditing external digital marketing agencies against contractual deliverables, budgets, timelines, and performance expectations
- Working knowledge of digital attribution, conversion tracking, campaign tagging, audience segmentation, landing-page performance, and marketing-funnel optimization
- Experience partnering with Sales, Business Intelligence, Finance, Operations, or comparable functions to connect marketing performance to pipeline activity and revenue
- Advanced ability to analyze campaign and pipeline data and translate findings into clear, actionable recommendations
- Strong leadership, project-management, communication, and executive-presentation skills
- Ability to manage multiple high-priority initiatives and maintain accuracy in a fast-paced, remote work environment
- Ability to support established reporting deadlines and collaborate with teams operating in the Central Time Zone, with reasonable accommodation where required by law
Desired Qualifications
- Experience leading a HubSpot implementation or building a HubSpot environment from initial configuration through launch and optimization
- Experience integrating HubSpot with Salesforce or managing marketing data across both platforms
- Advanced experience with Power BI, Tableau, Looker Studio, or similar business-intelligence and data-visualization tools
- Experience developing multi-touch attribution models, marketing dashboards, automated reporting, or closed-loop revenue reporting
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