Performance Marketing Manager (all genders)
On-site · Singapore, Singapore
Job Summary
Own and drive Helpling Singapore’s paid marketing performance across key digital channels (e.g., Google, Meta) with a focus on execution excellence, performance optimisation, and data-driven insights. Plan, execute, and optimise campaigns; monitor CAC, ROAS, and conversion rates; manage day-to-day campaign operations including bidding, targeting, and budget pacing; develop regular performance reports and dashboards; identify trends and opportunities, and translate them into actionable recommendations. Collaborate with senior leadership and Growth Marketing Manager to align campaigns with broader growth initiatives and drive incremental outcomes.
Required Qualifications
- 3 - 6 years of experience in performance marketing or digital marketing
- Strong hands-on experience with paid channels (Google Ads, Meta Ads, etc.)
- Highly data-driven, with strong analytical and problem-solving skills
- Experience with tracking tools (e.g. Google Analytics, GTM, attribution tools)
- Comfortable operating in a fast-paced, execution-focused environment
- Strong ownership mindset with the ability to independently drive results
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