Performance Marketing Lead
RemoteUnited States
United StatesRemoteFull TimeSenior Level
Full TimeSenior Level
Job Summary
Manage daily paid media execution across Google Ads, Microsoft Ads, YouTube, and TikTok, optimizing targeting, bidding, and budgets to maximize ROI. Design and execute 4-6 structured weekly experiments on creative, landing pages, and offers, documenting all results and insights for leadership review. Collaborate with creative, product, and engineering teams to optimize the acquisition funnel and improve conversion rates. Set up and maintain accurate tracking via Google Analytics 4 and Tag Manager, preparing detailed weekly performance reports for the CEO on revenue, ROAS, and CAC trends.
Required Qualifications
- 5+ years managing paid digital advertising campaigns at scale
- Demonstrated track record of improving measurable business results through paid acquisition (revenue growth, CAC reduction, ROAS improvement)
- Strong hands-on experience with Google Ads (Search, Display, Shopping, Performance Max)
- Experience managing campaigns on at least one additional platform: Microsoft Ads (Bing), TikTok, YouTube, or Meta
- Proven ability to set up tracking (Google Analytics 4, Google Tag Manager) and analyze marketing funnel metrics
- Experience with A/B testing, experimentation, and landing page optimization
- Strong analytical and quantitative skills; comfortable analyzing data and making evidence-based decisions
- Excellent written and verbal communication skills; ability to explain complex concepts clearly to both technical and non-technical audiences
- Comfortable working independently in a remote environment with minimal supervision
- Highly organized, meticulous with documentation, and disciplined about process
Desired Qualifications
- Get genuinely excited about testing campaign changes, analyzing the data, and optimizing for better results
- Think analytically rather than emotionally—trusting data over hunches, and learning just as much from failures as from wins
- Have hands-on experience managing substantial advertising budgets across multiple platforms (Google Ads, Facebook, TikTok, YouTube)
- Thrive on structured experimentation, documenting results, and systematically applying learnings to future campaigns
- Enjoy collaborating with creative, product, and engineering teams to solve growth problems end-to-end
- Combine the mindset of a scientist (hypothesis, testing, measurement) with the execution of an operator (speed, rigor, results)
- Take ownership of outcomes and continuously ask: 'How can we improve this?'
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