Performance Marketing Lead
$75,000–$81,250 year
Hybrid · London, England, United Kingdom
Job Summary
Performance Marketing Lead accountable for driving profitable growth across a portfolio of ecommerce brands, owning growth roadmaps, diagnosing opportunities and bottlenecks across acquisition, conversion, creative, and offer positioning; collaborating with Media Buyers, Growth Executives, and Creative teams to translate strategy into measurable outcomes; using data-driven insights and AI tools to optimise ROAS, MER, CAC, AOV, and LTV; delivering client-facing strategy, insights, and performance reviews with clear commercial impact; and leading cross-functional execution to accelerate growth.
Required Qualifications
- Minimum 3 years of hands-on experience managing paid media campaigns across Meta and/or Google
- Deep understanding of growth levers including offer strategy, conversion optimisation, creative performance, and budget deployment
- Strong commercial acumen with the ability to connect marketing performance to business outcomes
- Proven ability to diagnose account challenges using data and recommend strategic solutions confidently
- Excellent client communication and presentation skills
- Strong understanding of creative strategy and performance-driven messaging
- Experience collaborating closely with Media Buyers, Creatives, and wider delivery teams
- High proficiency in Shopify, Triple Whale, GA4, and e-commerce analytics tools
- Strong AI fluency and comfort integrating AI into day-to-day workflows
- Highly organised with strong attention to detail and prioritisation skills
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