Performance Marketing Lead
$130,000–$150,000 year
On-siteNew York City, New York, United States
Job Summary
Take over the Google Ads program end to end, managing account structure, keywords, bids, budget pacing, and the experiment roadmap. Launch and test non-search channels including Meta, LinkedIn, and TikTok, while briefing and testing creative, copy, and landing pages with freelance or agency support. Maintain a tight feedback loop between creative and performance teams, shipping new experiments weekly. This role defines the paid strategy at Pangram Labs, a category-defining AI detection company protecting authenticity, serving both consumers and large B2B clients. All roles are in person in Brooklyn, New York.
Required Qualifications
- 5 to 8 years running paid acquisition across multiple channels
- Experience building channels from zero
- A demonstrated understanding of high-quality creative and copy that convert
- Hands-on with conversion measurement
- You can reason about CAC, payback, and LTV without a template
- All roles are in person in Brooklyn, New York
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