Performance Marketing Lead
$86,400–$129,600 year
On-site · Berlin, State of Berlin, Germany
Job Summary
Lead the growth and performance marketing strategy, owning multi-channel user acquisition campaigns with large daily spend targets (e.g., $100k+). Collaborate with Product/Data/Engineering to optimize funnels, measure outcomes with robust analytics, and drive scalable UA across Meta, Google, TikTok, and other channels. Berlin-based, senior leadership role with responsibility for strategic growth and multi-million dollar budgets.
Required Qualifications
- 7+ years of senior-level performance marketing experience
- Proven track record of scaling user acquisition and managing multi-million dollar budgets
- Hands-on expertise across Google Ads, Meta, TikTok, YouTube and other UA channels
- Experience designing and owning growth strategy and budget allocation for high-spend UA campaigns
- Ability to translate data into actionable growth insights and attribution models
- Strong cross-functional collaboration with Product, Data, Engineering, and Creative teams
- Experience with mobile apps, fintech, or gaming domains preferred
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