Performance Marketing (IIT/NIT)
On-siteNavi Mumbai, Maharashtra, India
Job Summary
Conduct performance marketing campaigns by collaborating with cross-functional teams to conceptualize, plan, and execute initiatives that drive brand awareness, engagement, and conversion. Manage digital marketing budgets to maximize ROI across channels while overseeing integrations with Google Ads API, Meta API, and CRM systems for automated bidding and closed-loop reporting. Track campaign performance using analytics tools to derive actionable insights, lead strategy development, and ensure brand consistency across all digital channels. Communicate strategies and updates to senior management and cultivate relationships with external partners and vendors. Maintain compliance with industry regulations and mitigate potential risks. Keep abreast of industry trends to incorporate innovative strategies. Requires a Bachelor's degree from IITs, NITs, or BITS with minimum 2 years of experience.
Required Qualifications
- Bachelor's degree from IITs, BITS, NITs or similar premier institutes
- Minimum 2 years of experience in Performance Marketing (Digital)
- Strong understanding of digital marketing channels like Google Ads, Meta, Analytical tools, CRM tools, etc.
- Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal and external stakeholders
- Analytical mindset with the ability to interpret data, assess trends, and derive actionable insights for optimisation
- Strong task management and task prioritisation skills – ability to manage multiple deadlines seamlessly
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement in performance marketing strategies
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