Performance Marketing & Growth Lead
$80,000–$90,000 year
On-siteWinter Park, Florida, United States
Job Summary
Own paid media strategy and budget management across Meta, Google, Pinterest, and Bing, optimizing CAC and ROAS while collaborating with agency partners on acquisition campaigns. Lead lifecycle marketing through Klaviyo, designing automated flows and segmentation for customer retention, and manage product feeds to ensure data accuracy. Serve as the primary point of contact for external agencies, developing briefs that align business objectives with brand standards. Produce weekly and monthly attribution reports to translate performance data into actionable strategic recommendations. This role offers flexibility in location, with options in Winter Park, Florida, New York, New York, or remote work in Virginia, North Carolina, South Carolina, or Tennessee. The anticipated salary range is $80,000 to $90,000 annually.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field
- 4–6 years of experience in digital marketing, performance marketing, growth marketing, or eCommerce marketing
- Experience working with or managing external agencies and marketing partners
- Strong hands-on knowledge of Meta Ads, Google Ads, and digital attribution platforms
- Experience with Klaviyo, including lifecycle marketing, segmentation, and deliverability best practices
- A balance of analytical thinking and creative judgment
- Ability to translate data into strategic recommendations and business decisions
- Experience managing both customer acquisition and retention programs
- Strong organizational skills and comfort working in a fast-paced, collaborative environment
Desired Qualifications
- Experience with Pinterest, Bing, Shopify, or Feedonomics
- Experience in DTC, lifestyle, retail, or consumer brands
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