Performance Marketing Executive (Print & Offline Acquisition)
HybridHatfield, England, United Kingdom
Job Summary
Plan, execute, and scale high-performing print campaigns for direct mail, door drops, and inserts to acquire and retain new customers. Oversee end-to-end campaign lifecycles, including audience targeting, brief creation, print production, in-flight performance reporting, and post-campaign analysis. Relentlessly test copy, paper weights, formats, and offers to drive conversions, ROAS, and customer lifetime value while managing multi-million-pound marketing budgets. Build strong relationships with the print agency to oversee production timelines, proofs, and logistics. Partner closely with Creative, CRM, Customer Insights, Trade Marketing, Legal, and the wider Digital Marketing & Acquisition team to align strategy and bring growth initiatives to life.
Required Qualifications
- Proven hands-on experience executing print marketing (direct mail, door drops, inserts) or direct-response acquisition campaigns and customer conversion journey
- Solid understanding of acquisition KPIs (ROAS, CPA, LTV, MROI)
- Proficient in Excel/Google Sheets
- Comfortable leveraging tracking tools (UTMs, promo codes, multi-touch attribution, and econometric data)
- Excellent written and verbal communication skills
- Strong attention to detail
- Collaborative mindset with strong interpersonal skills and the ability to work independently
- Strong analytical and problem-solving abilities
- Permanent contract type
- Location: Hatfield (Hybrid working - 3 days in the office)
- 40 hours working hours per week
- Associate level
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.