Performance Marketing Analyst
Boston, Massachusetts, United StatesOn-siteFull Timeest. $70,000 - $90,000 per yearMid LevelBachelors DegreeHealthcare TechStartup
Job Summary
Own marketing and sales reporting for leadership and our commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources. Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership. Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance. Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business growth.
Required Qualifications
- Bachelor’s Degree
- 3+ years of experience creating, delivering, and interpreting commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources.
- Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth.
- A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously.
- Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective.