Performance Marketer
On-siteLahore, Punjab, Pakistan
Job Summary
Plan, execute, and optimize user acquisition campaigns across Meta, Google, TikTok, and app store networks while managing daily budgets. Monitor performance against KPIs including CPI, ROAS, CAC, LTV, and retention, analyzing large datasets to identify trends and optimization opportunities. Build and maintain performance dashboards using BI tools, conduct A/B testing for creatives and bidding strategies, and prepare reports for stakeholders. Collaborate with creative, product, and analytics teams to scale campaigns based on data-driven insights. Ensure tracking consistency and stay updated on platform updates and industry best practices.
Required Qualifications
- 2–5 years of experience in User Acquisition, Performance Marketing, Digital Marketing, or Data Analytics
- Hands-on experience with Meta Ads, Google Ads (UAC), TikTok Ads, Unity Ads, AppLovin, or similar advertising platforms
- Strong understanding of mobile attribution, campaign optimization, and KPIs such as CPI, ROAS, LTV, CAC, CTR, and Retention, with experience using AppsFlyer, Adjust, or Firebase
- Experience in mobile gaming or mobile app marketing, with knowledge of IAA, IAP, and Hybrid monetization models
Desired Qualifications
- Strong experience with SQL and data querying
- Hands-on experience with dashboards, reporting, and BI tools
- Strong analytical and problem-solving skills
- Proficiency in Excel / Google Sheets
- Ability to interpret complex datasets and convert them into insights
- Strong communication and teamwork skills
- Ability to manage multiple campaigns and reporting tasks simultaneously
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