Performance Manager (B2B SaaS)
$264,000–$360,000 year
Remote
Job Summary
Own and run paid acquisition campaigns across Google Ads, Meta, LinkedIn, and other channels for B2B SaaS buyers, managing full lifecycle execution from setup through optimization and budget allocation. Plan, launch, and scale campaigns targeting SMB and Mid-Market segments while continuously improving performance by refining bids, audiences, keywords, and creative assets. Analyze campaign data alongside backend business metrics to drive investment decisions, write ad copy, and partner with designers to test new angles and channels. Monitor the acquisition funnel to boost conversion rates and efficiency, presenting insights and recommendations to leadership.
Required Qualifications
- In-house experience managing performance marketing for a B2B SaaS or technology company
- Strong practical experience with Google Ads and Meta
- Track record of scaling paid acquisition while keeping efficiency under control
- Experience managing meaningful marketing budgets and making investment decisions based on business impact rather than platform metrics alone
- Strong understanding of performance metrics such as CAC, CPA, ROAS, conversion rate, LTV and pipeline contribution
- Strong understanding of performance creative - ability to identify promising angles, write effective ad copy, and create actionable briefs
- Confidence working with data from advertising platforms together with reporting tools and analytics systems
- Strong analytical mindset with the ability to connect marketing performance to business outcomes
- Proficient English
- Ability to communicate confidently with an international team
- Ability to write clear, compelling ad copy and creative briefs
Desired Qualifications
- Experience with Reddit Ads, Microsoft Ads, Capterra or G2
- Experience working with attribution tools, BigQuery or modern marketing analytics stacks
- Familiarity with AI products or PLG SaaS businesses
- Experience acquiring customers across multiple international markets
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