Performance Facebook/Tiktok Media Buyer
$120,000–$120,000 year
RemoteUnited States
Job Summary
Plan, launch, and manage TikTok and Facebook ad campaigns with daily optimizations, monitoring budgets, pacing, and performance metrics to meet CPA/ROAS targets. Conduct A/B testing on ad creatives, audiences, placements, and bidding strategies while developing full-funnel paid media strategies tailored to brand goals and customer journeys. Collaborate with content creators, UGC partners, and internal design teams to ideate and brief high-performing ad creatives, then analyze creative performance data to inform future iterations. Track key metrics such as CTR, CPC, CPM, ROAS, and LTV using tools like Google Analytics, TikTok Analytics, and Meta Ads Manager to build performance reports and present insights to stakeholders. Stay updated on platform changes, algorithm updates, and emerging ad formats to continuously test new features and trends for scalable growth.
Required Qualifications
- Experience managing paid social campaigns, with a strong focus on TikTok and Facebook
- Proven track record of managing $10K+/month budgets and delivering measurable ROI
- Expertise in TikTok Ads Manager and Facebook Business Manager (Meta Ads)
- Strong analytical skills; ability to derive insights from data and act on them
- Experience with creative performance analysis and working with creative teams
- Knowledge of tracking and attribution methods (Meta Pixel, TikTok Pixel, UTM parameters)
- Familiarity with ad policies, audience segmentation, and bidding strategies
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