Performance Digital Specialist
HybridAthens, Attica, Greece
Job Summary
Own performance campaign strategy and execution across Google Ads, Meta Ads, and other paid channels, translating business objectives into acquisition strategies and optimization plans. Drive core metrics like CAC, CPA, and ROAS through continuous analysis, identifying growth opportunities and inefficiencies while reporting actionable insights to stakeholders. Partner with Brand, CRM, Product, and Commercial teams to align digital media with end-to-end customer journeys and maintain tracking infrastructure for data integrity. Embed AI tools and automation into daily workflow for reporting and analysis, testing creative messaging and landing page experiences to improve conversion rates.
Required Qualifications
- 3–5 years of experience in performance marketing, preferably in e-commerce, fintech, insurance or lead generation environments
- Hands-on experience with Google Ads and Meta Ads
- Strong understanding of performance KPIs including CAC, CPA, ROAS, CTR, Conversion Rate and revenue-related metrics
- Hands-on experience with AI tools, automation platforms and AI-assisted workflows for performance marketing, reporting, analysis and optimization
- Strong analytical skills and the ability to translate data into business recommendations
- Experience managing budgets, optimizing campaigns and driving measurable business outcomes
- Good understanding of GA4, Google Tag Manager and conversion tracking
- Excellent communication skills and the ability to explain performance in simple business terms
- Strong sense of ownership, accountability and proactive problem-solving
- Strong curiosity and technology savviness, with a demonstrated ability to adopt AI tools and emerging technologies quickly and incorporate them into everyday work
- A growth mindset, with a passion for continuous learning and improvement
- AI fluency is considered a core competency for this role. We expect candidates to actively use AI tools and automation in their daily work and continuously seek new ways to improve performance, efficiency and decision-making through technology
Desired Qualifications
- Experience in insurance, financial services or marketplace businesses
- Experience with lead generation and lead quality optimization
- Knowledge of Looker Studio, BigQuery or other reporting tools
- Understanding of CRO, landing page optimization and customer journey analytics
- Familiarity with SEO and how organic and paid channels work together
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