Performance Creative Strategist
$140,000–$160,000 year
HybridNew York, United States
Job Summary
Own performance creative strategy for paid growth, leading with Meta and expanding to display, email, TV, and audio to drive new customer acquisition. Generate high-volume creative concepts, build and manage a testing calendar, and brief a network of designers, editors, and agencies to maintain a steady pipeline. Analyze performance data to identify winning elements, turn learnings into hypotheses, and report insights to cross-functional teams. Balance speed, creativity, and budget across contractor relationships while collaborating with Growth, Brand, and Customer Experience to align creative with broader business goals.
Required Qualifications
- Experience developing and executing paid social creative strategy
- Experience managing outside creators, freelancers, or agencies
- Comfort working with performance data to inform creative decisions
- Strong communication skills
- Ability to write clear creative briefs
- Ability to give effective feedback
Desired Qualifications
- Experience with Meta media buying
- Experience working on shoots or creating content yourself
- Familiarity with fintech, consumer finance, or another regulated industry
- A curiosity and familiarity with AI tools that can help streamline and improve processes
- Video editing experience
- Have your own network of creative partners (content creators, editors, designers)
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