Performance Creative Lead
On-siteAlexandria, New South Wales, Australia or Alexandria, Scotland, United Kingdom
Job Summary
Own Lyka's always-on performance creative system, delivering a continuous pipeline of high-performing paid creative from brief through to in-market testing. Develop creative strategies, concepts, and hypotheses that drive experimentation across paid channels, writing hooks, scripts, CTAs, and copy variations for video, static, and motion assets. Collaborate with Performance Marketing to turn customer insights and campaign data into an evolving creative testing roadmap, analyzing performance metrics to rapidly iterate winning concepts into new formats and campaigns. Lead quarterly hero shoots and build a scalable asset library while championing emerging trends and AI-enabled workflows to improve production efficiency. Report to the Creative Director and work cross-functionally with the Senior Creative Producer, Design, and external partners to support customer acquisition across Meta, YouTube, and other paid channels.
Required Qualifications
- 5+ years' experience developing performance creative within a DTC, ecommerce or fast-paced consumer brand environment
- exceptional writing skills that turn customer insights and performance data into scroll-stopping hooks, scripts and copy that convert
- proven track record creating high-performing video, static and motion creative across Meta, YouTube and other paid channels
- strong commercial thinking and confidence interpreting metrics such as hook rate, hold rate, CTR, CAC and ROAS to inform creative decisions
- Experience briefing, directing and producing content while collaborating with internal creatives, freelancers and production partners
- being comfortable managing a fast-moving, always-on production cadence that balances experimentation, speed and quality
- curious and proactive, with a passion for testing new creative approaches, formats and cultural trends
- confident using AI-assisted creative and production tools to accelerate ideation, scripting, editing and creative workflows while maintaining a high creative standard
- highly organised and collaborative, with excellent communication skills and experience working cross-functionally across Creative, Performance Marketing, Design and external partners
- genuine love of dogs and an interest in pet health and wellness
Desired Qualifications
- genuine love of dogs and an interest in pet health and wellness, because this work helps improve the lives of dogs and their humans every day
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