Partnership Growth Analyst
On-siteMexico City, Mexico City, Mexico
Job Summary
Execute multi-channel customer communication campaigns across WhatsApp, Push, Email, SMS, and In-App channels to support acquisition, onboarding, activation, retention, and reactivation journeys. Create customer-centric messaging aligned with business objectives and collaborate with Product, Marketing, Design, Operations, Engineering, and Data teams to launch initiatives. Monitor campaign performance through reporting and A/B testing, analyzing customer behavior and funnel metrics to identify optimization opportunities and friction points. Maintain campaign calendars, documentation, and best practices while presenting insights and recommendations to stakeholders. Drive decisions using strong analytical skills and campaign metrics to support promotional launches and commercial initiatives within PayJoy's fintech ecosystem.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Advertising, Engineering, or related field
- 1–2 years of experience in CRM, Customer Communications, Lifecycle Marketing, Growth Marketing, Marketing Operations, or similar
- Experience executing multi-channel customer communication campaigns
- Strong analytical mindset with experience using campaign metrics to drive decisions
- Experience working with cross-functional teams
- Excellent written communication and copywriting skills
Desired Qualifications
- Experience with CRM or marketing automation platforms (Braze, Customer.io, Infobip, etc.) is a plus
- Experience in fintech, e-commerce, telecommunications, or technology companies is preferred
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