Partner Marketing Manager
On-siteBengaluru, Karnataka, India or Mumbai, Maharashtra, India
Job Summary
Plan and execute development fund marketing programs with focused resellers and distributors in the West region, translating HPE India geo channel priorities into high-impact joint marketing execution plans. Grow revenue and share of voice by creating demand-generation co-investment programs including digital campaigns, programmatic media buying, content syndication, and lead generation. Build strategic relationships with assigned partners, especially their marketing teams and senior leaders, serving as HPE's primary marketing contact for quarterly joint marketing planning. Ensure regular marketing training for partners around messaging, campaigns, and guidelines while maintaining strong posture on controls and ethics. Schedule regular review and quarterly business reviews with sales and marketing representatives from DF Focus Partners.
Required Qualifications
- Bachelor's degree in any area related to marketing or business
- Minimum of 5 years of marketing experience in industries related to Cloud Computing, Networking, Data, Security and AI
- Fluency in English language
- Past work experience should include managing and running channels focussed campaigns across segments like SMB and Mid Market, ISVs
- Proven track record in driving marketing metrics across - pipeline generation, channel satisfaction, funds utilisation, martech adoption, AI adoption etc
- Good understanding of channel structures and channel sales dynamics
- In-depth knowledge of marketing principles, practices, tactics and tools
- Experience in developing and driving strong outcome-oriented relationships with partners, especially utilizing DF (Dev Funds) programs
- Excellent written/ oral communications and analytical skills
- Comfortable with hybrid work arrangement which includes a mix of remote, onsite with partners, at events and in HPE premises
- Ability to travel for work, approximately 6-9 days in a quarter
- Strong interpersonal skills; ability to thrive in matrix environments and work effectively within virtual teams
- Ability to thrive in ambiguous situations and span across a broad portfolio of products and solutions
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