Part-time Digital Marketing Manager - Dual-Brand Role
On-siteBlantyre, Southern Region, Malawi
Blantyre, Southern Region, MalawiOn-sitePart TimeSmall
Part TimeSmall
Job Summary
Own end-to-end lead generation for two education brands, driving traffic through social media, email automation, and outbound campaigns to book calls and qualified enquiries. Manage full-funnel execution including A/B testing, landing page optimization on Tilda, and SEO/GEO improvements. Produce platform-native content for Instagram, LinkedIn, TikTok, and WhatsApp while maintaining strict brand consistency. Monitor performance via Metricool and Google Analytics to refine conversion rates and funnel drop-offs. Work approximately 4 hours daily across UK and South African time zones, balancing execution and experimentation with a consultant.
Required Qualifications
- Proven experience in lead generation, growth marketing, or performance-focused digital marketing with clear commercial outcomes
- Strong capability in email and outbound automation (Mailchimp, Instantly AI, or similar platforms)
- Confidence in managing full-funnel campaigns from awareness through to booked calls and qualified leads
- Ability to adapt and improve websites and landing pages using a CMS (Tilda or similar) to strengthen UX and conversion
- Practical design and content skills using tools such as Canva
- Commercial mindset: measuring success in leads, conversions, and pipeline impact—not just impressions or engagement
- High initiative and ownership: proactively testing ideas, solving problems, and taking responsibility for results
- Analytical and experimental: comfortable running tests, interpreting data, and refining campaigns
- Organized and reliable: able to balance two brands, fixed meetings, and daily execution within a focused time window
- Comfortable aligning working hours, communication, and campaign execution across UK and South African time zones
- Must be available for approximately 2 hours per day per company (4 hours per day total)
- Location: Blantyre, Malawi (Office-based with remote client collaboration)
Desired Qualifications
- Experience with Metricool
- Experience with Google Analytics
- Experience with WhatsApp Business
- Experience with Instagram
- Experience with TikTok
- Experience with LinkedIn
- Experience with Facebook
- Experience with Tilda
- Experience with Mailchimp
- Experience with Instantly AI
- Experience with A/B testing of messaging, subject lines, landing pages, and calls-to-action
- Experience with SEO/GEO-driven discovery and landing pages
- Experience with partnerships, industry events, and speaking or conference opportunities
- Experience with creating and adapting pages to support campaigns, improve user journeys, and strengthen lead capture
- Experience with on-page SEO including meta descriptions, headers (H1–H3), image alt-text, and keyword/semantic optimisation
- Experience with tracking and optimising leads generated, calls/meetings booked, conversion rates and funnel drop-offs
- Experience with ideation and creation of social media content
- Experience with scheduling and performance tracking of social media channels
- Experience with managing comments, DMs, and WhatsApp conversations to move prospects into the lead funnel
- Experience with identifying and testing new tools, trends, and AI-assisted workflows that improve reach, response rates, and conversion
- Experience with working closely with a digital marketing consultant who provides audits and strategy
- Experience with translating strategy into high-performing, platform-native content for social, email, and WhatsApp Business
- Experience with positioning businesses as trusted voices in education, tutoring, and safer recruitment through thought leadership, recorded content, and campaign storytelling
- Experience with maintaining strict brand consistency across all touchpoints
- Experience with owning end-to-end lead generation from first touch through to booked calls and qualified enquiries
- Experience with driving leads through a multi-channel mix including social media (organic and paid), email marketing, outbound and prospecting campaigns, website traffic, SEO/GEO-driven discovery, and landing pages
- Experience with designing and running structured campaigns (5–10+ touchpoint sequences)
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