Part Time Business Analyst – Optimizely Data Platform (ODP)
RemotePhilippines or Pasig City, Metro Manila, Philippines
Job Summary
Gather, analyze, and document business and technical requirements for the Optimizely Data Platform implementation. Review and validate customer data architecture, schemas, and platform configuration to ensure alignment with measurable marketing outcomes. Analyze customer profiles, identity resolution rules, and behavioral tracking to maintain data accuracy across CRM, eCommerce, and marketing systems. Translate marketing initiatives into detailed functional specifications, process maps, and event tracking documentation. Define KPI frameworks and segmentation strategies to support lifecycle marketing and personalized customer experiences. Collaborate with cross-functional teams throughout project delivery while identifying implementation risks and validating technical assumptions. This role serves as the bridge between business stakeholders and technical teams during a 3–6 month implementation, working approximately 15–20 hours per week on an hourly basis.
Required Qualifications
- Minimum of 3 years of experience as a Business Analyst, Technical Business Analyst, or similar role
- Experience supporting Marketing Analytics, Customer Data Platforms, or digital marketing initiatives
- Experience gathering business requirements and translating them into technical solutions
- Exposure to enterprise system integrations, APIs, customer data, and event tracking
- Strong stakeholder management and cross-functional collaboration skills
- Excellent written and verbal English communication skills
Desired Qualifications
- Experience with Optimizely Data Platform (ODP)
- Experience with Customer Data Platforms such as Segment, Tealium, ActionIQ, Salesforce CDP, or similar platforms
- Strong understanding of customer data architecture, identity resolution, and event-based tracking
- Knowledge of relational databases and data modeling concepts
- Experience working with REST APIs and enterprise integrations
- Ability to write SQL queries for data validation and analysis
- Experience supporting eCommerce or lifecycle marketing initiatives
- Knowledge of Customer Lifetime Value (CLV), customer segmentation, and behavioral marketing
- Experience reviewing solution architecture and implementation roadmaps
- Strong analytical and problem-solving skills
- Ability to translate complex technical concepts into clear business recommendations
- Excellent documentation and process mapping skills
- Detail-oriented with a focus on data quality and solution accuracy
- Ability to work independently while managing multiple priorities
- Comfortable collaborating across business, marketing, and technical teams
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.