Paid Social Strategist

Paid Social Strategist responsible for planning and optimizing full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit to grow new customers, revenue, and LTV. Leverage data and Bliss Point insights to drive spend to high-performing areas, minimize waste, and develop repeatable playbooks by collaborating with Creative, Analytics, Product/Bliss Point, and Client Leadership within a Pod. Responsibilities include turning client goals into a clear Paid Social plan for prospecting, retargeting, and loyalty; setting client expectations and communicating options and trade-offs; employing automation and platform features (e.g., Meta Advantage+, CAPI; TikTok Smart Performance; Pinterest Performance+); designing rigorous tests (holdout/lift, A/B) and ensuring data health (pixel/CAPI, event mapping, UTMs/GA4); measuring success with business impact in mind; and fostering an ownership mindset to reduce waste and drive growth. The role is 100% remote from the United Kingdom and emphasizes growth, accountability, and cross-functional collaboration within Tinuiti’s multi-channel framework.