Paid Social Strategist
HybridLondon, England, United Kingdom
Job Summary
Develop high-performing paid social creative concepts, hooks, and messaging across Meta, TikTok, and YouTube to drive customer acquisition and revenue growth. Write conversion-focused creative briefs and scripts, then own the creative testing roadmap by developing hypotheses and maintaining a consistent pipeline of experiments. Partner with the creative team to ensure assets are executed to a high standard while identifying emerging consumer trends and translating insights into timely opportunities. Evaluate performance using metrics like CTR, CVR, and ROAS to identify scaling opportunities, and produce regular reporting to shape future strategy. Lead structured testing throughout the user journey and across markets to optimize campaigns, championing a test-and-learn culture with cross-functional teams.
Required Qualifications
- 3-5 years in paid social creative strategy - Meta, TikTok and YouTube specifically
- You've built, tested and iterated creative at scale
- understand what makes each platform tick
- A track record of data-driven creative that delivered measurable results
- Deep understanding of creative testing, audience strategy, and the paid social performance funnel
- Fluent in creative performance metrics e.g. CPA / CPM/ CTR / CVR/ Thumb-Stop Rates etc
- Excellent collaborator able to work cross-functionally with production, design, brand, and growth teams
- Strong communicator who can turn numbers into clear, actionable insights
- Comfortable owning outcomes
- excited by the pace and ambition of a high-growth brand
- Exceptional copywriting skills
- Including scroll-stopping hooks
- desire fulfilling narratives
- performance driven briefs
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