Paid Social Specialist (US)
$93,500–$110,000 year
RemoteUnited States
Job Summary
Build, launch, and optimize paid social campaigns across Meta, TikTok, Snapchat, Reddit, and Pinterest while managing audience targeting, budget allocation, and creative trafficking. Conduct daily performance monitoring to implement optimizations based on CTR, CVR, and CAC trends, partnering with creative teams to refine messaging and formats. Ensure accurate tracking, pixel implementation, CAPI integrations, and clean account documentation while translating key metrics into weekly, monthly, and quarterly reports for stakeholders. Collaborate with paid media leadership, analytics, agency partners, and regional marketing teams to align strategies with performance goals and campaign objectives.
Required Qualifications
- 2-3+ years of hands-on experience managing paid social campaigns
- Meta
- TikTok
- Strong understanding of campaign structure
- audience targeting
- creative testing
- performance optimization
- Experience running performance-focused paid social ads for omnichannel consumer brands
- Comfort analyzing data
- Detail-oriented
- highly organized
- comfortable operating in-platform daily
- Strong collaboration skills
- ability to thrive in a fast-paced environment
Desired Qualifications
- Snapchat
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