Paid Social Specialist
On-siteLondon, England, United Kingdom
Job Summary
Assist with campaign setup and execution across paid social platforms, including Meta, TikTok, and other relevant channels. Support ad creative testing, audience testing, and budget pacing following predefined strategies. Monitor campaign performance, flag trends or issues, and compile reports and dashboards. Perform basic optimizations such as pausing underperforming ads or refreshing creatives under guidance. Ensure accurate tracking and tagging are in place and collaborate with creative, tracking, and analytics teams to support campaign success. Stay up to date with platform updates and best practices. This role is ideal for someone early in their media buying career with exposure to iGaming, Nutra, Dating, or Gaming verticals.
Required Qualifications
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‐quality work
- Adaptability – you stay sharp, productive and positive in fast‐moving environments
- Experience in paid social media buying or digital performance marketing
- Familiarity with Meta Ads Manager and TikTok Ads Manager
- Good understanding of key KPIs (CPA, ROAS, CTR, CPM, CVR)
- Comfortable working with data, spreadsheets, and reporting tools
- Good organisational skills and ability to manage multiple tasks
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
- Credit and criminal record check
Desired Qualifications
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience working in fast-paced, performance-focused environments
- Basic knowledge of tracking tools (e.g., Meta Pixel, TikTok Pixel, GTM)
- Exposure to international campaigns and multiple geographies
- Interest in growth marketing and paid user acquisition
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.