Paid Social Specialist

Paid Social Specialist responsible for planning, executing, and optimizing paid social programs for world-class B2B SaaS clients. You’ll develop social campaign strategies based on client goals, manage ad budgets, and test creatives and audiences across LinkedIn, Meta (Facebook & Instagram), and Reddit to improve performance. You’ll analyze results with analytics tools, create client-facing ROI insights, and collaborate with internal teams to deliver measurable impact. The role supports a hybrid work model with an office in Halifax, Nova Scotia, Canada, and welcomes candidates across Canada. The position offers a CAD salary range of 65k–75k CAD annually, comprehensive benefits, and opportunities for growth. Key skills include campaign planning, optimization across platforms, data-driven decision making, proficiency with GA/Looker, and knowledge of CRM/marketing automation tools (HubSpot, Salesforce); familiarity with AI-driven analysis (Claude) is an asset. Growth-minded, collaborative, and detail-oriented individuals who excel at client service and cross-team communication are a good fit.