Paid Social Specialist
On-siteDallas, Texas, United States
Job Summary
Develop paid social channel recommendations covering audiences, platforms, budgets, formats, flighting, and performance goals in support of broader media strategies. Own the setup, QA, launch, pacing, optimization, and troubleshooting of assigned campaigns across Meta, TikTok, LinkedIn, Pinterest, X, and Snapchat. Manage campaigns as the day-to-day lead against approved budgets, timelines, and KPIs, documenting optimizations and communicating material changes. Partner with Analytics to analyze platform performance and present routine campaign updates to internal teams and clients. Serve as the primary contact for assigned accounts while escalating strategic risks to senior leadership. Stay current on platform changes and emerging products to bring new ideas to clients and the team. Review work for quality and strategic rigor for junior team members, contributing to internal process development and scalable workflows.
Required Qualifications
- 2-4 years of hands-on experience in paid social media, digital media, or integrated media within an agency or client-side environment
- Demonstrated experience managing and optimizing campaigns in Meta Ads Manager and one or more additional paid social platforms
- Strong understanding of paid social objectives, audience targeting, bidding, budget management, creative formats, and platform measurement
- Working knowledge of attribution, conversion tracking, UTMs, pixels, conversion APIs, and common platform reporting limitations
- Experience managing campaign budgets, pacing, forecasting, and performance goals
- Ability to analyze campaign data and turn findings into practical optimization recommendations
- Ability to prioritize multiple accounts and deadlines in a fast-paced environment
- Strong written, verbal, client communication and presentation skills
- Strong proficiency in Excel or Google Sheets and PowerPoint
- Strong mix of analytical thinking and creative problem-solving
- Highly organized, proactive, adaptable, and collaborative; comfortable escalating concerns when needed
Desired Qualifications
- Bachelor's degree in Advertising, Marketing, Communications, Business, or a related field preferred; equivalent experience will also be considered
- Meta Blueprint and other relevant platform certifications are a plus
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