Paid Social Specialist
HybridLima, Lima Province, Peru
Job Summary
Develop and manage paid social campaigns across Meta, TikTok, LinkedIn, and Twitter platforms, aligning strategies with overall marketing objectives. Define audience segments using demographic and behavioral data, manage budgets to maximize ROI, and monitor metrics to generate performance reports. Conduct A/B tests on creatives, headlines, and landing pages while maintaining detailed records of campaign strategies, results, and creative assets. Requires a Bachelor's degree, 2+ years of experience with paid social tools, and B2+/C1 English skills. Join Havas' Global Center of Excellence in Lima, Peru, working with international teams on global brands within a hybrid environment.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- 2+ years of experience managing paid social campaigns with platforms like Meta ads, TikTok Ads, LinkedIn Ads, Twitter Ads, etc.
- B2+/C1 english skills (a must)
- Strong analytical skills and a data-driven mindset
- Excellent communication and copywriting skills
- Up-to-date knowledge of social media trends and best practices
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