Paid Social Specialist
HybridSouth, Kentucky, United States
Job Summary
Oversee strategy, execution, and performance of paid social advertising channels by developing full-funnel media strategies, managing budgets, and optimizing campaigns within Meta Ads Manager, LinkedIn, and TikTok. Monitor key performance indicators to assess channel effectiveness and implement improvements for ROI, while partnering with content creators and external vendors to produce engaging, target-audience materials. Prepare regular performance analyses offering actionable insights to optimize results and work closely with sales, product, and analytics teams to align messaging and goals. Stay informed on industry trends and emerging technologies to identify innovation opportunities.
Required Qualifications
- Bachelor's degree in marketing, business administration, or a related field
- 3-5 years of experience in marketing, with a focus on social ads management
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Tableau)
- Strong understanding of marketing channels, including social media, direct mail, email, paid search, and SEO
- Exceptional communication and project management skills
- Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
- A data-driven mindset with a knack for interpreting analytics to improve results
- Familiarity with A/B testing and conversion rate optimization techniques
- Certifications in relevant marketing tools or platforms (e.g., Google Ads, HubSpot, or Salesforce)
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