Paid Social Senior Manager
On-siteMexico City, Mexico City, Mexico
Job Summary
Lead and scale paid social performance to meet business KPIs across global markets, developing full-funnel strategies on Meta, TikTok, and Snapchat with an emphasis on lower-funnel acquisition. Drive growth through audience segmentation, creative testing, and optimization frameworks while partnering with analytics to ensure measurement and attribution alignment. Translate global growth strategy into locally relevant execution by collaborating with US-based leadership and regional marketing, creative, and product teams. Present insights to senior stakeholders and manage agency partners to deliver thought leadership on the performance marketing landscape.
Required Qualifications
- 8+ years of experience in paid social or performance marketing
- Proven track record of scaling acquisitions in international markets
- Strong hands-on expertise in Meta Ads Manager, TikTok, Snapchat, and other major social platforms
- Experience collaborating with US-based leadership and/or global teams
- Strong analytical mindset with experience using data to drive optimization
- Deep understanding of bespoke creative strategy per platform and cultural nuances
- Excellent communication and stakeholder management skills
Desired Qualifications
- Experience in subscription businesses, entertainment, anime, or fandom-driven brands
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