Paid Social Media Manager
HybridAuburn Hills, Michigan, United States
Job Summary
Own all paid social strategy, campaign execution, and budget management across Meta, Pinterest, Reddit, and others. Design compelling ad creative and partner with the Content Writer to deliver consistent, on-brand campaigns. Develop distinct strategies for homeowner and professional/trade audiences while continuously testing creative, copy, and audiences to improve ROAS and revenue. Analyze results, identify opportunities, and collaborate with Ecommerce and Digital Marketing leaders to shape future strategy. This role requires 3–5+ years managing paid social campaigns with accountability for revenue and ROAS. Auburn Hills, MI | Hybrid. Woodland Direct is a leading online retailer of fireplaces and outdoor living products.
Required Qualifications
- 3–5+ years managing paid social campaigns with accountability for revenue and ROAS
- Strong experience with Meta Ads Manager
- familiarity with Pinterest or Reddit advertising
- Graphic design skills with a portfolio of ad creative you've personally developed
- Experience with Adobe Creative Suite, Figma, Canva, or similar design tools
- A data-driven mindset with experience using GA4 and advertising platform analytics
- The ability to balance creativity with performance marketing and continuous optimization
Desired Qualifications
- Experience in ecommerce, home improvement, high-ticket products, or marketing to both consumer and trade audiences is a plus
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.