Paid Social Media Manager
$75,000–$85,000 year
On-siteBoulder, Colorado, United States
Job Summary
Build and manage full-funnel paid social campaigns across Meta, TikTok, and other platforms for a diverse portfolio of B2B and B2C clients. Own strategy, execution, optimization, and reporting, translating data into actionable recommendations to drive measurable business results. Partner with creative, media, and account teams to develop high-performing, platform-native content and establish audience strategies informed by client objectives. Monitor performance proactively, define KPIs, and present clear insights to clients using dashboards in Adriel and Motion. Stay current on platform updates, policy changes, and emerging tools to strengthen paid social excellence at the agency.
Required Qualifications
- 4+ years of hands-on experience planning, executing, optimizing, and reporting on paid social campaigns
- Deep, current expertise in Meta Ads Manager and TikTok Ads Manager, including campaign structure, audience strategy, bidding, measurement, and tracking
- Proven success developing and managing full-funnel paid social campaigns spanning awareness through conversion
- Strong background managing performance-driven paid social campaigns for ecommerce and direct-to-consumer (DTC) brands
- Solid understanding of attribution, conversion tracking, and performance measurement
- Proven ability to translate campaign and creative performance into clear, actionable recommendations
- Strong understanding of messaging strategies, audience motivations, creative testing, and platform-native content
- Advanced analytical skills with the ability to synthesize data from multiple sources into actionable insights
- Self-starter with the ability to manage multiple priorities across a diverse client portfolio
- Collaborative, proactive, and solutions-oriented mindset
- Excellent written, verbal, and presentation skills
- Exceptional organizational skills with strong attention to detail
- Passion for social media and excitement for staying ahead of platform innovation, consumer trends, and evolving best practices
- Location: Office in Boulder, CO (Open to Remote Work from: CO, CA, IL, ME, MN, MO, or TX)
Desired Qualifications
- Additional experience across LinkedIn, Pinterest, Reddit, Snapchat, Google, or X is a plus
- Experience supporting food and beverage brands is preferred
- Familiarity with third-party analytics and reporting platforms such as Triple Whale, Motion, GA4, Adriel, or similar tools
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