Paid Social Manager
HybridBerlin, State of Berlin, Germany
Job Summary
Develop and implement paid social strategies across Meta, YouTube, TikTok, and Snapchat to drive brand awareness, customer acquisition, and revenue growth. Manage and optimise campaigns across markets, monitoring performance closely to maximise ROI and commercial results. Partner with the department lead to allocate and manage budgets effectively, ensuring investment aligns with commercial priorities. Collaborate with Marketing, eCommerce, and Creative teams to develop integrated plans and engaging platform-specific content for key sales periods. Analyse and report on campaign and competitor performance to identify opportunities for continuous improvement. This role requires 2+ years of experience in paid social media advertising, particularly within a fast-paced ecommerce environment, and strong proficiency across major platforms.
Required Qualifications
- 2+ years' experience in paid social media advertising
- Strong proficiency across paid social advertising platforms, particularly Meta
- experience in YouTube, TikTok, Snapchat and/or other relevant platforms
- Strong analytical skills
- experience using GA
- experience using platform analytics
- experience with A/B testing
- experience with conversion optimisation
- Proven track record of delivering revenue and margin growth within a commercial environment
- experience managing significant paid media budgets
- Strong communication skills
- stakeholder management skills
- proactive approach
- self-motivated approach
- collaborative approach
- problem-solving skills
- continuous improvement mindset
Desired Qualifications
- ideally within a fast-paced ecommerce environment
- ideally within a consumer environment
- ideally within an agency environment
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