Paid Social Manager
$97,500–$125,000 year
Remote · United States
Job Summary
Own and scale Flock Safety's paid social strategy across Meta, LinkedIn, and supporting channels to drive awareness, engagement, qualified pipeline, and revenue across three verticals (Law Enforcement, Commercial, and Community Safety). Manage end-to-end campaign operations and optimization, including audience research, ad copy and creative iteration, bid strategy, exclusion management, testing of advanced tactics (including Conversions API and intent-based retargeting), and measurement. Translate the broader strategy into campaign architecture with dedicated budgets and KPIs at each funnel stage, and ensure accurate tracking and reporting. Collaborate cross-functionally with campaign management, content, brand, creative, product marketing, and marketing operations teams to align paid social with broader marketing initiatives. Demonstrate strong Creative quality oversight with brand and product claims, and develop a continuous testing framework to identify opportunities for optimization and incremental gains. The role emphasizes data-driven, cross-functional collaboration, and ownership of full-funnel performance across multiple product verticals. Additionally, the position offers a starting salary range of $97,500 to $125,000 with equity and comprehensive benefits.
Required Qualifications
- 5+ years of hands on paid social experience in high growth B2B companies
- Deep expertise in Meta Ads and LinkedIn Ads platforms, including audience targeting, Conversions API, lead gen forms, and advanced bidding strategies
- Proven track record of driving qualified pipeline at scale through paid social, with measurable examples of pipeline contribution, cost per opportunity improvement, and ROI gain
- Strong creative sensibility with ability to brief, evaluate, and iterate on ad creative across formats
- Strong analytical skills with ability to manipulate and analyze data using Excel/Google Sheets, Sigma, or SQL
- Strong project management skills with ability to manage multiple priorities across different segments, products, and stakeholder groups
- Excellent communication skills for presenting performance insights, recommendations, and strategies to cross-functional partners and leadership
- Data-driven decision making approach with focus on testing, measurement, and continuous optimization
- Self-starter mentality who can work independently, take ownership of results, and proactively identify opportunities for improvement
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