Paid Social Manager
HybridDraper, Utah, United States
Job Summary
Manage paid social campaigns across Facebook, Instagram, TikTok, Snapchat, and Reddit while ensuring standard processes are followed. Collaborate with the creative and analytics teams to develop creative briefs, implement channel-specific strategies, and align messaging for cohesive delivery. Monitor and optimize campaigns daily, providing real-time performance data analysis, actionable insights, and recommendations for strategy adjustments based on evolving market trends. Build hypotheses, test variables, and optimize ad spend to drive efficiency and return on investment. Report regularly on campaign performance metrics and support the creation of testing roadmaps with ongoing analysis.
Required Qualifications
- 3+ years of experience working in digital media and paid social where you were responsible for social media strategy, planning and buying; maintaining budgets; driving implementation and execution; and leading reporting and optimization
- Strong analytical skills with a proven ability to optimize social media performance based on metrics such as engagement, leads, conversions, and return on investment
- Proven track record of making strong creative recommendations and working with creative teams to ensure channel-specific standard methodologies are followed
- Excellent communication and collaboration skills to effectively work with cross-functional teams
Desired Qualifications
- Proficiency in TikTok
- Bachelor's degree or equivalent experience in marketing, business, or a related field
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