Paid Social & Creator Senior Manager (Hybrid)
$123,200–$140,000 year
Remote · United States or Austin, Texas, United States
Job Summary
Paid Social & Creator Senior Manager (Hybrid) leads Weedmaps' paid social and creator-led acquisition end-to-end, owning strategy, execution, and optimization across Meta and emerging platforms (TikTok, Pinterest, Reddit, Snapchat) with paid influencer/creator partnerships. Responsible for new-shopper acquisition through creative-led buying, translating performance signals into clear creative briefs, and rapid testing/iteration of ad creative. Collaborates with Creative and Lifecycle teams, maintains channel hygiene and cannabis regulatory compliance, and partners with Senior Director/Finance on budgets. Requires strong experience in paid social, influencer campaigns, performance analytics (CPA, CPC, ROAS), and a proven experimentation mindset. Hybrid role with 2-3 onsite days per week in Austin, TX and remote work options. Includes senior-level responsibilities across strategy, measurement, and cross-functional collaboration, plus a compensation range of $123,200-$140,000 annually and competitive benefits.
Required Qualifications
- 5-8 years of hands-on paid media experience with deep expertise in paid social (Meta required; additional biddable social platforms a strong plus).
- Demonstrated track record of scaling user acquisition through creative-led paid social.
- Hands-on experience running paid influencer or creator campaigns and managing creator relationships.
- Strong analytical foundation with metrics such as CPA, CPC, CTR, ROAS.
- Proven experimentation mindset with structured creative tests.
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