Paid Search Strategist Freelancer
$62,400–$62,400 year
Remote · Houston, Texas, United States
Job Summary
Paid Search Strategist will manage PPC campaigns for SMB/mid-market clients using Google Ads, Analytics, and Microsoft Ads. Responsibilities include reviewing performance data, setting baseline bidding strategies, selecting target keywords and negatives, creating landing pages with the creative team, setting up conversion tracking, and owning monthly client reporting and meetings. The role involves onboarding, shadowing, and eventually leading strategy for multiple client accounts, with collaboration across Account Managers and cross-functional teams. The contract position offers a starting hourly rate of $30, with potential for conversion to full-time based on performance and metrics, and a 30-35 hour workweek.
Required Qualifications
- Experience with Google Ads, Google Analytics, Microsoft Ads
- Knowledge of conversion tracking
- Experience managing PPC for SMB/mid-market clients
- Ability to use AI to optimize campaign strategy
- Experience in a digital marketing agency setting
- Budget management for monthly spend between $5k-$40k
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